How do I Decide On a Concept for my Restaurant
Deciding on a concept for your Restaurant is definitely like finding the right name for your newborn baby. Your entire Restaurant Business will revolve under that very concept you choose from and the rest of the things from the menu to Interior will all be the by-product that follows.
Before choosing the concept and Interior Design for your Restaurant, you need to ask certain questions yourself.
Once you know the answer to these questions, you are pretty much ready to progress with the concept definition for your Restaurant.
- What type of food is my Restaurant going to target?
- Who is going to be my Customers?
- What is the price range I am going to offer?
Can the Restaurants be classified?Of Course, the Restaurants can and should be categorized. Only when you know the classifications, you can pick from the list as to how your Restaurant should be, and that will mark the starting point for your success. In general, Restaurants can be categorized as,
And there are café and food trucks that also come under this list. Let’s now go through each of the types and learn more about them.
- Casual and
- Fine Dining
1. Quick ServeQuick Serve Restaurants are more of a fast food-based eatery where people stop by to grab something yummy real quick. The price range is usually less and very much affordable. Deploying real good decors, chandeliers and furniture is not a good idea because your customers are the type of people who don’t stop by to relax or cherish the ambiance but just to get something real quick. For example, a dad and a son might want to pick something in a jiffy because the kid might be getting late for his soccer practice. They would just drop by to satiate the hunger. In this case, what should be the key priority is the quality and taste of the food and not the look and feel of the place itself. Of course, it should be clean and appealing but needn’t be a class more. For this type of Restaurant, something that is fast with appetizing wall colors, tempting pictures of best-selling food, and easily accessible menu options are some of the ways how you can deliver maximum satisfaction to your customer and make them come back for more.
2. Fast-Casual DiningFast-casual dining is a little higher-end version of Quick serve Restaurants. Though people do not always come to this kind of restaurant for its quiet and peaceful ambiance, food and appearance definitely take the top position in the list. To sum up the requirement of a Fast Casual Restaurant, it should offer these three items on the menu for sure:
“Bigger spaces are not recommended for this type of dining”. The average footprint or measurement can be below 5000 square feet and a little more than 3000 square feet. But this space has to be utilized effectively. From the positioning of the chairs to the accessibility of food, everything has to communicate a sense of modern awareness and to add more icing on the cake, structure the place well enough to convey a small story or theme. Usage of vivid paintings and wall hangings that are appetizing and modern create an appealing sensation for your customers and make them feel welcomed and special. Fast-casual dining is not about space but it is about how effectively you utilize the space to communicate the quality and food to your customer.
- Comfort and
3. CasualCasual Dining is gaining a lot of momentum in recent times. Every now and then a Casual Dining Restaurant opens up, thereby making it totally essential to add a unique and distinctive element to your place. Generally, the atmosphere in a Casual Eatery is relaxed and friendly. People stop by to have a comfortable, relaxed dinner with family or friends. Therefore,
Are all a definite must! The interior has to be designed well enough to tie your Restaurant’s Brand Identity and Concept in a thoroughly strategized manner. It should have a proper flow and function associated with the food your serve. Right from the menu card to the staff uniforms and the spacing of the table, every single thing works the magic in making your customers come back to you. Having a concept and structuring the entire theme around it is a very good idea. Or, you can even go with the menu specialization. If you feel your restaurant specializes in a particular cuisine, then structuring the entire fit-outs and interior based on that is a very good way to win your Customer’s attention.
- Theme or Concept
4. Fine DiningThe higher-end version of Restaurant Experience is Fine Dining, where every single thing has to be given its utmost importance. Not only is quality the key to make your Customer want you, but there is also more to it, in fact, a lot more to it. “Experience” is the King when it comes to Fine Dining. People come to a place like this seeking to experience something really remarkable wanting to create unforgettable memories. With this being the case, your Service and Restaurant has to cater to every requirement of the Customer. You have to offer more than what is expected of you to build the niche. Lighting, window size, flooring, table arrangements, silverware, menu design, description and naming of the food, wall-hangings, staff uniforms, tiniest of the hand tissue matters. Every single entity has to be given 100% attention to delivering an exceptional experience. Whatever concept you choose, make sure that concept conveys the message across to your customers, and just like you don’t compromise when it comes to Quality, likewise make sure not to compromise on Customer Experience which can be achieved through proper Interior Designs and fit outs.