Given Dubai’s luxurious lifestyle and its popularity among millennials—over 73% of the city’s population is under 40—it’s essential for businesses, especially in the food and beverage industry, to capitalize on this demographic’s propensity to share their experiences on platforms like Instagram. For restaurateurs, creating an Instagrammable venue is not just about aesthetics but also about leveraging organic, grassroots promotion and gaining third-party validation from satisfied customers. Here’s how you can collaborate with fit-out companies in Dubai to design interiors that are sure to be shared on social media:
Emphasize Strategic Lighting:
Lighting plays a pivotal role in creating the right ambiance and ensuring your restaurant is ready for the ‘gram. Consider incorporating soft, traditional low lights and candles to allow guests to capture and share their moments easily. The trend is shifting towards natural and amber-colored lighting, which is flattering yet subtle enough to prevent lens flare. Custom light fixtures can also serve as striking focal points, enhancing the overall aesthetic appeal of your space.
Utilize Trendy Color Schemes:
‘Millennial pink’ has dominated trends and is a perfect choice for interiors due to its soft, neutral, and versatile nature that doesn’t clash with the color of the food. As trends evolve, consider introducing other vibrant yet understated hues like ‘ultra’ violet or Pantone 18-3838, recognized as a color of the year. These colors can make your space stand out without being overwhelming.
Integrate Biophilic Elements:
Adopting biophilic design principles not only makes for great Instagram posts but also enriches the dining experience. Incorporate elements of nature such as hanging potted plants, living walls, or features using reclaimed wood. These elements add a fresh, organic touch to your decor, making your restaurant a more inviting and photogenic space.
Feature Eye-Catching Tiles:
Patterned tile floors can be an excellent way for guests to engage with your space. They encourage diners to take unique feet-on-floor pictures, which are popular on Instagram. Choosing distinctive, stylish tiles can add character to your restaurant and serve as a simple yet effective tool for brand promotion.
Add Kitschy and Artistic Touches:
To truly make your interiors pop on social media, include kitschy elements like murals, quirky artworks, neon signs, and colorful cushions. These features can transform ordinary spaces into visually captivating scenes that invite customers to take photos and share them online.
By focusing on these design elements, you can turn your restaurant into a hotspot for the Instagram-savvy crowd. If you’re aiming to create a selfie-worthy interior that resonates with the millennial demographic, consider partnering with HTS Interiors—one of the premier fit-out companies in Dubai. We specialize in creating spaces that are not only aesthetically pleasing but also embody the dynamic spirit of the city. Reach out to us to make your restaurant the next trending topic on social media!
